Posts are referring to the number of posts that you have created on the SoAmpli feed.

Shares are the number of posts you have shared externally to your social media channels. 

Click-throughs are the results of someone clicking on a URL to view the webpage it is connected to. The number of click-throughs represents the total number of times a URL has been clicked on.

Reach is the number of people that, on average, a post shared through SoAmpli by a specific user reaches. To calculate a user's average reach, we analyse the shares created by a specific user and average the reach of these shares to give an idea of that user's expected reach per share.