When we spend a lot of time trying to craft awesome and witty tweets, we start to think the message they contain is the only thing that matters. But that’s not the whole story… 

When properly analysed, tweets can tell a story well beyond the 140 character limit! 

Below, a few questions you should ask yourself to improve your activity on Twitter. 

If you post enough tweets, eventually you will see patterns emerge.

There are various factors at play throughout the day, but by keeping an eye on the clock, you can start seeing much higher engagement and reach.

Opinions vary on the best times to post, but for Twitter, it’s always best to start around midday and make sure to tweet in the afternoon around 'commute time'.

Over time, being able to see what hashtags you use the most can help to identify others that are as involved as you in those topics. You can then find relevant conversations you can take part in, or reach out to others who you think would be directly interested in seeing your content.

Building individual relationships may seem like a slow way of getting visibility, but building up a selection of highly engaged followers can reap a lot of rewards!

Talking about building relationships, what about the @’s!?

Mentioning others on Twitter is one of the biggest ways to increase your reach, as you not only get those accounts interested, but hopefully their followers as well.

Keeping track of which accounts you're interacting with the most will help you assess the success of your current engagement strategy. If you are talking a lot about one or two accounts without seeing much engagement, identify a few more that may generate better rewards.