All Collections
Social Media Tips
Social Media Tips
How To Get Started With Influencer Engagement
How To Get Started With Influencer Engagement
Luke Brewin avatar
Written by Luke Brewin
Updated over a week ago

We’ve all come across them online. People with a large follower base who have become particularly influential in their industry because of the opinions, experiences and insights that they share on social media.

Engaging with these individuals, usually known as ‘influencers’, can help you tap into new and highly engaged audiences, raise your online profile, gain new followers and start more conversations with prospects and industry experts.

But how can you find them?

Your influencer lists should be living organisms that you review, amend and add to quite regularly.

Once you have identified the influencers you want to engage with, you can get started:

✏️ Provide your unique point of view and add something to the conversation

✏️ Mention influencers whenever you share some of their original content

✏️ Engage on an on-going basis, liking, sharing and commenting on those content pieces that you find most interesting and relevant for your own audience

✏️ Work on building long-lasting relationships (don’t stop after the first engagement!)

✏️ Make sure to connect with your top influencers on different social platforms (i.e. if you follow each other on Twitter, add them on LinkedIn reminding them of the connection you’ve already established)

✏️ Don’t be spammy or use the same comment to engage with multiple influencers in one ‘session’

Did this answer your question?