When done right, social media engagement can help companies be perceived as more ‘human', increasing positive associations with the brand as a whole.

The most successful and engaging brands on social media are often the ones that are easy to talk to and pleasant in their dialogue.

Like a good conversationalist, a human brand is absolutely awesome when it comes to:

We have put together a list of top brands that are absolutely amazing at 'talking like humans' on social media, achieving success in their on-going communications.