LinkedIn is perfect for creating and nurturing professional relationships. It is a great platform to showcase your unique expertise and start relevant conversations around it!
Let's get started on how to set up your profile
Name: Make it as easy as possible for people you meet to find you on LinkedIn!
Headline: By default, LinkedIn populates your headline with your job title and current company, but you can consider listing your speciality and speaking directly to your audience. Make your profile searchable and include important keywords. Try to keep your headline to about 10 words.
Profile photo: Go with the cleanest, most professional looking snapshot you have.
Remember: that photo is your first impression you have!Cover photo: Use a high-resolution and properly sized image to help you stand-out and showcase your expertise.
Summary
Fill out the “summary” field with a few of your biggest achievements.
What to talk about in your profile summary
Say what you do
Say why you do what you do
Say why people should connect with you
Explain what sets you apart
Share something personal
Tell people what to do next
How to write your profile summary
Stick to 3-5 short paragraphs
Lose the jargon
Write how you speak
Show white space and bullet points
Use keywords
Add rich media
Proofread!
Some examples...
Example 1:
Good headshot
3 paragraphs description
Explains why she does what she does
Lets her personality shine through
Example 2:
Good headshot
Bullet points in summary
List of tangible results
Media attachment in the summary to grab attention
Post and engage regularly
Use status updates to share industry-relevant content to showcase your expertise and see who engages with your content.
Be professional, but start conversations –ask questions, comment on posts shared by others, compliment connections on great achievements!
Grow your network
Don’t be shy - connect with people you meet!
Customise the message you send when adding someone to your network – this will help you stand out.