There is one thing that social media is absolutely brilliant for: Identifying and developing sales leads, by helping you:

🚀 Better understand your prospects and clients’ challenges

🚀 Offer content, services or products when your prospects really need them

When thinking about using social media for sales (aka social selling), a lot of people only consider LinkedIn.

But there is a lot to gain by using Twitter and LinkedIn together…

The two platforms really complement each other. 

More importantly, not all prospects will be active on the same platform, so it’s essential for salespeople to understand the specific “rules of engagement” of each social network to harness it in the most effective way.