With its popularity rising, there is a lot of noise about Social Selling.
It is not uncommon to hear that:
Social Selling is all about blasting product updates on social media through sales reps’ personal channels
Social Selling programmes require huge budgets to put together ad hoc content packages
Social Selling is only for extremely tech-savvy sales teams
Having trained thousands of sales and marketing professionals on how to use social media to sell more, we thought it was time to address these misconceptions.
So, let's take a step back and define what social selling actually is, why it is an opportunity you can’t afford to pass on, and how you should implement it at scale.