As an admin of your company’s SoAmpli platform, you can quickly integrate your company’s Google Analytics with out system and configure automated UTM tracking for every post shared through SoAmpli. This way, you will get even better insight into which pieces of content and social media channels are driving traffic to your company pages.
Here’s how to get started:
You can manage your settings by clicking on the menu (your username at the top right) and selecting “Customer settings”.
2. From here, click on the settings drop down and select “Link Tracking”.
3. To enable the feature, tick the Enable UTM tracking and Save settings. If you’d like to add UTM parameters ONLY for specific web domains, you can do so adding the domains one by one in the “Manage specific domains to track” section.
How it works
When a post is shared through SoAmpli, UTM tags are added to the URLs for that share.
Currently, clicking the link directly from the post on SoAmpli won't have UTM tags in the link, they are generated for each and every share. This also means we don't add them to posts that have been emailed to someone, or included in a custom digest.
UTM tags
The UTM tags added to the URL are:
utm_content=SoAmpli
utm_medium=Social
utm_source=Twitter (or Facebook or Facebook Page, etc)
utm_campaign=twitterusername
This way, utm_campaign will refer to either the username of the social account, or the name associated with the account.
URLs with existing UTM tags
If a URL already has some UTM tags in it, then what happens depends on the following:
If the URL has utm_content=SoAmpli, then the UTM tags will be added to the URL
If the URL has some non-standard UTM tags and none of the tags above (utm_content, medium or source) are included, then we will generate our UTM tags and include them
If the URL has existing UTM tags from a non-SoAmpli shortener (e.g. utm_content=buffer), then we don’t add any UTM tags to the URL.