There are a few types of content that salespeople who are active on social media tend to share consistently. These topics generate the highest engagement with existing clients, prospects and experts in the industry.
After analysing 7M+ posts shared through our social selling platform, we realised that sales teams using social selling strategies to drive business results love especially three types of content:
Memorable content that is part of special social media campaigns
Downloadable reports, case studies and opt-in webinars about specific industry hot topics
Informative posts from the company’s blog that provide genuinely useful information
Social media is not a place where you can push promotional content down your connections’ throats, asking them to BUY BUY BUY all the time. Instead, focus on:
showcasing your expertise
establishing yourself as someone ‘in the know’
starting conversations around shared interests to strengthen the relationship with prospects and clients